Did it work? Tracking tips for marketing campaigns.
Rural Telecommunications › Vol. 23 Nbr. 3, May 2004
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Did it work? Tracking tips for marketing campaigns.
Are your direct mail pieces affecting your organization's bottom line? Do your brand-awareness campaigns influence sales levels? Did the sales promotion you ran last month impact your market share? Sales and marketing staff should ask themselves these questions on a continual basis to help them evaluate the value of their marketing campaigns. To evaluate the results of its campaign and determine needed changes for future plans, marketing staff must answ...
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