Diagnosing organizational health: is your measurement strategy doing the job?
Communication World › Vol. 21 Nbr. 1, January 2004
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Diagnosing organizational health: is your measurement strategy doing the job?
As communicators we are in the business of making and keeping our organizations healthy. To succeed, we need to know what state of health exists and whether it is getting better or worse. We need a measurement strategy that will deliver this diagnosis. The measurement must be ongoing, not a one-off survey or focus group. It must deliver data that tell us what is well and what is not.
Let us introduce you to some of our favorite clients--only the names have been changed to protect the innocent. We will look at their circumstances and how they applied measurement strategies to diagnose their organization's health. * Rick is the communicati...See the full content of this document
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