Developing and licensing technology: another source of revenue.

Summary

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FW FOCUS: TECHNOLOGY

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Developing and licensing technology: another source of revenue.

[ILLUSTRATION OMITTED]

Merchandizing and Licensing

There is a multi-billion dollar industry, merchandizing, which can create additional revenue sources for franchisors and franchisees. Merchandizing occurs when:

* McDonald's franchisees sell Ronald McDonald toys and games.

* The Little Gym franchisees sell children's clothing with logos.

* Butterfly Fitness franchisees sell fitness and health books.

* H&R Block develops "Tax Cut" software, and licenses it to consumers to prepare their own tax returns (technology licensing, a form of merchandizing)....

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