A progressive model: despite stormy economic times, Denise Cerreta and a growing cadre of pioneers champion a pay-as-you-can philosophy in eateries that are here to stay.
Success › Nbr. 2011, February 2011
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A progressive model: despite stormy economic times, Denise Cerreta and a growing cadre of pioneers champion a pay-as-you-can philosophy in eateries that are here to stay.
What a nice idea: Provide gourmet fare, allowing patrons to pay what they can based on their perceived value of the meal. And if they're short of legal tender, helping out in the kitchen will suffice. But anyone running a restaurant that way would see it fold within weeks--right?
Wrong. In 2003 Denise Cerreta converted her Salt Lake City sandwich shop to a sliding-scale payment ...See the full content of this document
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