Summary
"The consumer public wants the wow factor and the reliability of a Toyota. That's it," says [Kevin]. "I'm being frugal, and hell-bent on making a better product. Right now it's design, or die."
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Extract
Design or Die
While the stars of Big Bear Choppers' first dealer meeting were the new X-Wedge-powered Paradox and GTX bagger, the company's commitment to driving down wholesale costs and providing good dealer...
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