Denver environmental health tries a new approach: community-based social marketing.

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Denver environmental health tries a new approach: community-based social marketing.

"The big changes that are going to come from command and control are done," Celia VanDerLoop told JEH. VanDerLoop directs the Environmental Quality Division of the Denver Department of Environmental Health (DEH). The division is responsible for air emissions issues, solid and hazardous waste management, water quality, site assessment and cleanup, indoor air quality, environmental lead, smoking and idling vehicles, and emergency response.

"We have regulated our big and medium-sized facilities," VanDerLoop said, "and they're really pretty good operators. Our very small facilities are not. But we do not have the resources, nor will we ever have the res...

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