Is demography destiny? Despite what you may have thought, colleges and univerisities can control many of the variables that impact enrollment.

University BusinessVol. 10 Nbr. 1, January 2007

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Is demography destiny? Despite what you may have thought, colleges and univerisities can control many of the variables that impact enrollment.

IN 2009, THE U.S. WILL GRADUATE the largest number of high school seniors in the history of the country. That's the good news. Now here is what many feel is the bad: Over the next 30 years, for a full generation, the number of high school graduates will decline.

This demographic downturn has a number of schools, especially those that depend heavily on full-time residential students, in a dither. These schools are focused on the raw, declining demography, and they ...

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