Summary
This article examines the effects of demographic factors on the linkages between perceptions of information technology and electronic commerce adoption. Many firms are moving to create virtual marketplace as their primary points of consumer contact. In this environment, demographic factors such as gender, age, education and income may play a role in adopting electronic commerce. Quantitative research is applied with data collected from Internet users in South Korea. The data is analyzed using factor analysis, multivariate analysis of variance, and regression analysis methods. The findings suggest that the effects of demographic factors have moderated in information technology use; the respondents demonstrate positive attitudes toward the benefits of electronic commerce and its adoption regardless of gender, age, education and income levels. Based on the results, important managerial implications discussed.
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Extract
Demographic Differences On the Perceptions of Electronic Commerce Adoption: Recent Evidence From Korea
INTRODUCTION
The advancement of information technology (IT), in particular the Internet, has altered the way commerce is being transacted. The Internet provides a wide range of information and the selection of payment tools available. It has the capability of enhancing purchasing almost all levels of products and services. Given the current prevalence of usage ofthe Internet in commerce, it is imperative for users to obtain the relevant skills to use the Internet as well as have the right attitude for the benefits of i...See the full content of this document
(Copyright 2011)
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