DELTA'S MISSE CONNECTION.

Latin TradeVol. 7 Nbr. 8, August 1999

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DELTA'S MISSE CONNECTION.

The No. 3 U.S. airline arrives late to Latin America and pays the price.

THE ANNUAL CEO CONFERENCE HAS BECOME MORE THAN just another trade show for Latin America's aviation industry, it has become the venue for top U.S. airline jocks to announce their plans for Latin America. Robert L. Crandall, former head of American Airlines, was the first--years ago--to spell out how his carrier would attack the region. Then came United Airlines' Gerald Greenwald, followed shortly thereafter by Continental Airlines' Gordon Bethune. By the time Leo F. Mullin, president and CEO of Delta Air Lines, showed u...

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