E-Mail Deliverability: Increase Your Chances of E-Mail Getting Through
Nonprofit World › Vol. 23 Nbr. 2, March 2005 › People And Technology
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Summary
Making sure your organization's e-mails reach the intended recipients is key for effective e-mail marketing. Keep the following points in mind when creating e-mail messages: 1. Use a concise subject line to catch the reader's eye so your e-mail stands out in the recipient's inhox, which probably is packed with both legitimate e-mails and a growing volume of spam. 2. If you send an e-mail newsletter or other ongoing communication, always start each subject with the same prefix. 3. Don't use sensationalized headlines or overuse capitalization and punctuation; doing so will make your message look like spam to both humans and automated spam filters. 4. Be conscious of current spam themes, including mortgages, medications, and pornography, and avoid using words that might be associated with them.
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E-Mail Deliverability: Increase Your Chances of E-Mail Getting Through
Making sure your organization's e-mails reach the intended recipients is key for effective e-mail marketing. There are many ways an e-mail can he derailed on its journey from your organization to targeted constituents. A filter could misclassify it as spam hefore the constituent ...
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