Summary
[...] confidence, while always important, has taken on even more meaning in the wake of the financial crisis that has rocked Wall Street and the nation, Chandler told Business West, adding that MassMutual's messages should resonate with Baby Boomers who are closing in on retirement and obviously concerned about it, but who have also seen formerly solid companies like AIG, Merrill Lynch, and Lehman Brothers forced into bankruptcy, fire sales, or huge government bailouts.
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Decisions, Decisions
John Chandler says he and others at MassMutual get a good chuckle when they see competitors' advertisements that depict a couple, clad in tuxedo and evening gown, walking barefoot down a beach with a yacht anchored offshore, to depict retirement living - and convey what people should be thinking about as they approach and plan for that stage of their lives.
"That's an almost fairytale-like vision of what retirement is," said Chandler, the company's senior vic...See the full content of this document
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