Database in your briefcase: use CD-ROMs for an unfair advantage.

SuccessVol. 40 Nbr. 8, October 1993

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Summary


CD-ROMs are excellent for entrepreneurs to use in many ways, including for marketing and data storage. One compact disk can store as much as 650 megabytes of data. Tom Kazalski is a sales engineer for CP Equipment Sales and uses a CD-ROM to enhance his selling through the use of such titles as 'The National Yellow Pages Directory,' 'Grolier's Encyclopedia' and the 'DeLorme Street Atlas.' CD-ROMs are wise investments that save both space and time and may make it possible to run a business with fewer employees.

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Database in your briefcase: use CD-ROMs for an unfair advantage.

Tom Kazalski pops a CD in the slot and leans back in the driver's seat. He's a 42-year-old sales engineer for CP Equipment Sales of Union, N.J., who likes jazz - but what comes out of the machine isn'...

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