Dashing down the bridal path.

Business North CarolinaVol. 11 Nbr. 6, June 1991

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Summary


Bonnie McElveen-Hunter's 'Elegant Bride' magazine

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Extract


Dashing down the bridal path.

It was a whirlwind courtship,. The unexpected encounter. The brief acquaintance. Then Bonnie McElveen-Hunter walked down the aisle with a new magazine: Southern Bride.

This marriage of romance and commerce looks to have been made in publishing heaven. "We've had nothing but rave reviews. The magazine has really worked for us," says Betty Feagans, New Jersey-based marketing and communications vice president of Royal China & Porcelain Cos. Ads for its Royal Worcester and Spode china have run in the magazine - now caned Elegant Bride - for two years, and Feagans says inquiries have "numbered in the thousands."

It apparently works for readers, too....

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