From the ground up: with little in the way of a communication infrastructure, a government team in the Czech Republic initiated a complex campaign for EU membership.
Communication World › Vol. 22 Nbr. 6, November 2005
Linked as:
Summary
CASE STUDY
See the full content of this document
Extract
From the ground up: with little in the way of a communication infrastructure, a government team in the Czech Republic initiated a complex campaign for EU membership.
In March 1998, the Czech Republic, along with the other nine countries of the former Soviet bloc, started negotiations for entry into the European Union. This historic step was an enormous challenge for all 10 countries. Each had to hold a national referendum before it could join the EU. Thus, the individual governments began to prepare communication strategies several years before the nationwide vote. In the Czech Republic, that task fell to those of us in the communication strategy departme...
See the full content of this document
Sponsored links
