Cyberfaith: ministries ditching radio to go global on the Internet.
The Non-profit Times › January 15, 2009
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Cyberfaith: ministries ditching radio to go global on the Internet.
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Desiring God, the ministry of John Piper based in Minneapolis, decided to pull the plug on its radio broadcast to more than 160 radio outlets across the country in September 2006. "For us, in this day and age, especially with emerging technologies and how they affected peoples' listening habits, it just made it so much more difficult to gain traction in radio," said Matt Perman, director of strategy at Desiring God. The ministry decided to redirect its time, energy and resources to online audio broadcasting. It was a sensible switch, according to Perman, "because those are the people who w...See the full content of this document
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