Summary
Allegiance Pulse of America -- Retail Banking, a self-administered online survey, asked individuals who have a checking account to answer questions to determine the key forces that affect customer actions when it comes to banking. The survey indicated that only 10% of bank customers reported feeling either neutral or worse when it comes to deciding whether they will end the relationship they have with their current bank within a year. The survey recommended that to stay competitive, banks increase customer loyalty by offering more helpful service. In addition to having clear communication, communicating on a more personal level is also vital. These recommendations all point to the need for customers to feel respected by their banks.
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Extract
Customers Want Respect
When it comes to what customers want from their banks, a little respect can go a long way, according to a new survey by Allegiance Inc. (South Jordan, Uta...
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