Crunshing the numbers: successful convention budgeting: a winning formula for successful convention budgeting combines equal parts number-crunching, key goals and objectives identification, and strategic planning.

Franchising WorldVol. 40 Nbr. 11, November 2008

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Summary


WINNING WAYS FOR YOUR ANNUAL FRANCHISE CONVENTION

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Crunshing the numbers: successful convention budgeting: a winning formula for successful convention budgeting combines equal parts number-crunching, key goals and objectives identification, and strategic planning.

What is successful convention budgeting? Simply put, a budget that not only reflects, in detail dollars to be spent but one that reflects accurately the goals and objectives of the event. And what might those goals and objectives be? For many franchise companies, the convention is the most important event of the year as it provides:

* The best opportunity to educate, train and motivate franchisees,

* A venue to align franchisees' goals with the franchisor's core values and strategies,

* A forum to rec...

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