Crunch: New York's hottest gym.

Success › Vol. 41 Nbr. 1, January 1994

Position:: Can This Business Be Franchised?

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Summary

Can This Business Be Franchised?

Crunch is a highly successful New York, NY, health club chain owned by Doug Levine. A panel of experts evaluates Crunch's franchising potential. Gerber Business Development Chmn Michael E. Gerber notes that Levine must clearly define Crunch's customers in terms of demographics, psychographics and trade zones. University of St. Thomas faculty member Cheryl Babcock notes that Levine needs to hire a marketing director.

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Extract

Crunch: New York's hottest gym.

EVERY NIGHT AFTER WORK, HUNDREDS of New Yorkers forgo the bar scene to step, stretch, and sweat at the high-energy hot spot Crunch. Workout sessions are led by live rappers, gospel singers, and Broadway dancers, and exercisers can choose from Underground Funk, Brand New Butt, and Urban...

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