CRM for the mobile workforce--the past, the present, the future.

Customer Interaction SolutionsVol. 22 Nbr. 5, November 2003

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Summary


Customer Relationship Management

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CRM for the mobile workforce--the past, the present, the future.

Customer relationship management (CRM) and its use by mobile workers is far from a new endeavor, but it is one that has undergone many changes in recent years as advancements in technology continue to create a truly mobile environment. Remote salespeople that use and leverage this truly mobile platform are taking advantage of the technology to increase the response level to customer needs, which in turn leads to better satisfaction and increases sales.

One of the best examples of quick response time can be seen with overnight delivery companies. Within minutes of receiving a request for pic...

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