Summary
CUSTOMER RELATIONSHIP MANAGEMENT
See the full content of this document
Extract
What's next for CRM? In the past six months, Microsoft has introduced new technology for everything from customer relationship management to business intelligence. What does it mean for your company?
We've had the opportunity to work with the Microsoft products in clients' IT environments, and in the process, we've uncovered several important considerations for any company, including those with CRM and business intelligence solutions--or custom applications--already in place.
You Expect More To start, we have to acknowledge a significant but unspoken consideration that already exists among companies like the ones for which we consult. Namely, many a customer is caught in the market shift from first-generation, monolithic CRM suites to hosted CRM applications. However, recent hosted CRM reliability issues have companies rethinking this approach. The shift away ...See the full content of this document
Sponsored links
