Summary
In Minneapolis, Minnesota Orchestra spokeswoman Gwen Pappas said influential board members from every classical music group in town signed a letter to the Star-Tribune after Mike Anthony, a critic with 30 years under his belt, was let go. New strategies Arts groups are picking up on the same strategies used by political campaigns and corporate marketers - e-mail campaigns, blogging and other unconventional approaches. McKinney, the former Indiana Repertory Theatre public relations manager, is preparing to roll out a local arts talk show on public radio station WICR-FM 88.7 in January.
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Critic Cutback Panned
As much as people in the arts wince at a critic's stinging words, there is one thing they dread more than an unfavorable review: no attention at all.
The Indianapolis Star, the state's largest daily newspaper, has scaled back its roster of critics in recent years - a reduction in coverage that put the onus on local arts promoters to get the word out through other channels, such as blogs."You reach people by the handful, not by the hundred," said Megan...See the full content of this document
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