Summary
When important news affecting your organization breaks fast, you've got to get out in front of the story immediately. It's during a period of crisis that public relations professionals and company executives are under the spotlight. Sometimes the best way to connect with customers and the media is to quickly build a new Web site. The technique of building a new site to communicate in real time can be used in a variety of situations requiring your organization to deliver instant information to a large number of people. There is a lot of misinformation about who can use a .org Web address. In fact, a .org domain name is available to anyone, not just nonprofit organizations. When an element of trust is involved, perhaps a .org domain would work for your organization too.
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Extract
Crisis Communications.Org
Crisis. Breaking news about your company. Disaster. Recall.
When important news affecting your organization breaks fast, you've got to get out in front of the story immediately. It's during a period of crisis that public relations prof...See the full content of this document
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