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Cranel Inc.: Total Upgrade
Lethal. That's the word Jim Wallace, president and CEO of Cranel Inc., likes to use when describing his $123 million technology company. * "That scares most people to death, but then I need to redefine the word," says Wallace. "I would say lethal is: We're quick, we're sharp, we're fast, we do what we say we'll do, we do it when we said we'd do it, and the result of what we do will be to accomplish what we said it would accomplish." * That may sound like a pretty tall order for a 21-yearold, family-owned business, but Wallace doesn't care. * "That should have nothing to do with anything," he says. "I don't want to be [known as] a closely hel...
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