A country affair with national pride.

Americas (English Edition)Vol. 44 Nbr. 6, November 1992

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Summary


Argentina's Feria Rural exposition

Argentina's Exposicion de Ganaderia, Agricultura e Industria, Internacional is a showcase of the country's economy. Begun in 1866, the annual event draws thousands of people to the exhibition of Argentina's agricultural and industrial products.

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A country affair with national pride.

GAUCHOS AND CITY DWELLERS MINGLE AT THE FERIA RURAL, A CELEBRATION OF ARGENTINA'S PRIZED LIVESTOCK, FARM MACHINERY AND TRADITIONAL PRODUCTS

COUNTRY COMES TO CITY AND VICE versa is perhaps the best way to describe Argentina's annual Exposicion de Ganaderia, Agricultura e Industria, Internacional, or La Feria Rural as it is popularly called. Massive draft horses, sheep that seem to be all wool, and breeding bulls weighing more than a ton suddenly invade the fairgrounds adjacent to Plaza Italia in the Palermo District of Buenos Aires. Simultaneously, over one and a half million city folk pass through the turnstiles to experience the sights, sounds, and even the smells of this little piece of urbanized campo which comes to life for three short weeks from late July to mid-August.

To describe La Rural as simply a livestock show is as absurd as calling the Olympic Games a track meet. In addition to the livestock and all manner of agricultural equipment, the exposition features mini-fairs within the fair: trade pavilions crammed with high-tech gear, outlets for artisan goods from all provinces and foodstands and restaurants with domestic and foreign d...

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