Convention and Visitors Authority Takes to the Road, Redoubles Efforts to Promote Valley in Tough Times

Summary

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The goals of CVA's efforts are to retain as much business as possible .from key clients, expand awareness of the valley in areas of market growth, and keep the Palm Springs area in the forefront of the minds of would-be vacationers who have put travel plans on temporary hold. Though times are tough for the desert's tourism industry, the CVA's efforts to promote the desert as a destination for conventions and international travel, as well as their willingness to take this message on the road, are good news both for businesses hoping for a boost in the short term, and for those anxiously awaiting the desert's reemergence as a travel leader once the economy rebounds.

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Extract

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Convention and Visitors Authority Takes to the Road, Redoubles Efforts to Promote Valley in Tough Times

With the travel and tourism industry experiencing a decline that corresponds with the global economic downturn, the Coachella Valley's tourism businesses are facing a difficult road ahead. In the face of these challenges, the Palm Springs Desert Resort Communities Convention and Visitors Authority (CVA) is working harder than ever to sell the desert as a perfect getaway destination for conve...

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