The contemporary presidency: George W. Bush and the myth of heroic presidential leadership.

Presidential Studies QuarterlyVol. 34 Nbr. 1, March 2004

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Critical Essay - Biography

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The contemporary presidency: George W. Bush and the myth of heroic presidential leadership.

On September 11, 2001, the lead story on the CNN early morning news centered on speculation that Michael Jordan was planning to come out of retirement and resume playing basketball. The story preoccupied the American media; after all, three years previously, Fortune magazine had estimated the economic impact of Jordan's career at $10 billion. President George W. Bush, in Florida, ordinarily might have had to compete for attention in a world in which celebrity, popular culture, sports, and entertainment normally jostle for the public's attention and set the parameters of public interest. But not on that day. The architectural symbols of American power--its economic base in New York City, its military headquarters in the Pentagon, and the institutions of its federal government in Washington, DC were destroyed, damaged, and threatened. In a crisis, the media spotlight immediately refocuses on the president. How would George W. Bush respond to such events?

His administration began with a dubious political mandate after a disputed electoral victory eventually only confirmed by the Supreme Court. To his political opponents, the new president had doubtful intellectual abilities, a nodding acquaintance with the English language, and a semidetached attitude to international relations, indeed to the whole idea of governance. Such a caricature helped to mould public and political attitudes toward him. On September 10, his public approval ratings were at their lowest levels since his inauguration nine months earlier. Majority opinion was against him on a range of policy issues. It seemed he might be like John Quincy Adams, who emulated his father in becoming a one-term president.

If his own father's presidency is a prime example of the way in which events--"it's the econom...

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