Connections with a purpose: conventional communities work because members share expectations and goals, and strive together to create a better future. With the right leadership and management, online communities can do the same thing.

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Building [online communities]

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Connections with a purpose: conventional communities work because members share expectations and goals, and strive together to create a better future. With the right leadership and management, online communities can do the same thing.

Communities are interdependent relationships that exist for a purpose. They flourish when they deal effectively with issues. Twenty years ago, the IABC Research Foundation initiated a study that concluded that successful communication was built on relationships and was achieved through two-way symmetrical communication. Today, online social networking offers new opportunities to build relationships, and these virtual communities are changing how we tackle chronic communication issues such as leadership and...

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