Confusions & acquisitions: post-merger culture shock and some remedies.
Communication World › Vol. 9 Nbr. 6, May 1992
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Summary
Companies experiencing difficulties in post-merger management can use bicultural audits as a means of bridging corporate culture gaps. The bicultural audit is a three-phase process that neutralizes post-alliance culture shock by examining the compatibility of the organizational philosophy, structure, communication and information networks, and management approach of the merged company with its international objectives. The process of bicultural auditing works by first identifying the culture gap in through questionnaires, interviews and focus groups; followed by a culture gap analysis; and then culture bridging through work teams that will formulate proposals for corporate restructuring, select the appropriate management techniques, strengthen internal communication links, and formulate criteria that will serve as the basis for performance evaluations.
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Extract
Confusions & acquisitions: post-merger culture shock and some remedies.
The acquisition had been a great strategic choice. A U.S.-owned Swedish group was bought by a young entrepreneurial French company, with exciting new prospects for the future. A wave of new French technology was set to flood formerly unhoped-for Scandinavian markets. The young, dynamic French management looked like the perfect foil for an experienced ...
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