Computing's second Punic war.

Chief Executive (U.S.)Nbr. 1997, January 1997

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Interview with Sun Microsystems CEO Scott McNealy - Cover Story - Interview

Sun Microsystems CEO Scott McNealy believes that the third phase of computing has arrived. After host-based computing and PC-based computing, network computing is emerging and Sun Microsystems is poised to lead the way. Its primary weapon is Java, a new object-oriented computer programming language launched in 1995. Once perceived as a fancy Web option, it has become an ideal tool for Internet and intranet computing. The computer industry and business users think of it as an important instrument for reducing the cost of desktop computing and improving the general cost-effectiveness of enterprise networks. McNealy boasts that the beauty of Java-based computing is that it does not require the abandonment of current systems.

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Computing's second Punic war.

Java, the network-centric computing platform, is Sun Microsystems's serious bid for business users. With it, CEO Scott McNealy is setting in motion a wider conflict over who will control computing's future.

That Microsoft is rapidly extending its hegemony over the personal computing industry is not in doubt. Like ancient Rome, it has built a formidable empire - the next frontier of which is enterprise computing. Thus far Gates and his allies at Intel have outgenerated opponents, creating in the minds of some the so-called Wintel duopoly. Although they differ over details, they agree on a common strategy: conquer corporate workstation and server markets, including the Internet and intranet business, then lay siege to interactive media. Intel provides the microprocessing hardware; Microsoft controls the operating system. Pax Wintelum.

Colliding with this force is the rapid acceptance of a new object-oriented computer programming language introduced in 1995 by Sun Microsystems called Java. Originally viewed as a clever bit of Web flash, it has evolved into something far sturdier and ideal for Internet and intranet computing. It has fired the imagination of both the computing industry and business users who see it as a path to lower-cost desktop computing and overall cost-effectiveness of enterprise networks. Since Java was designed to...

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