How a comprehensive IR program pays off: an investor relations veteran analyzes the advantages of taking a comprehensive and proactive approach to investor outreach.
Financial Executive › Vol. 20 Nbr. 1, January 2004
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How a comprehensive IR program pays off: an investor relations veteran analyzes the advantages of taking a comprehensive and proactive approach to investor outreach.
Public companies have different philosophies and different approaches to investor relations, with some viewing it as largely reactive--having delegated people respond to inquiries from analysts or investors as they come in. But a more proactive approach can pay big dividends. Consider the benefits to be gained:
1. THE MORE YOU TELL, THE MORE YOU SELL. The more a company makes investors aware of its existence, business and strategies, the more likely it is to increase sales of its stock. "Making investors aware" doesn't mean a spin campaign, but a program to communicate and educate investors about the company's market, its strengths and potential as an investment. The National Investor Relations Institute (NIRI) defines IR as "a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective t...See the full content of this document
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