Extract
Company Overhaul
It was a marriage made in heaven. Windmere Durable Holdings Inc. had a solid foothold in the low-cost manufacturing of products, but it lacked a brand consumers recognized instantly.
That household name turned out to be Black & Decker, which was looking to offload its household products line.So, in 1998, the companies struck a deal that tripled the size of Windemere, which later changed its name to Applica Inc."Four-and-a-half-years into the acquisition, we had a basis; we were using low-cost manufacturing and Mexico manufacturing, along with a Black & Decker brand, to g...See the full content of this document
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