Summary
Questions on sharing important (but dull) messages were answered. According to Alison Mackinnon of Scottish Enterprise, they rolled out a couple of large-scale IT projects to the business, and similarly, everyone had to prepare their PCs and follow set instructions for doing this. They used a combination of their existing communication channels to get the key messages across and to ensure the transitions went smoothly. According to Bob Crawshaw of Main Street Marketing, make sure the home bases are covered as far as internal communication is concerned. While Bill Wyckoff of Rockwell Collins suggests you work closely with your IT organization to tailor the output based upon the individual looking at the information. That way, if you put your scorecards behind an authentication mechanism, only the relevant information will be displayed when that individual provides his or her credentials.
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The Communicators' Network: Sharing Important (but Dull) Messages
A round-up of the latest hot debates and shared advice from the Communicators' Network
We all know that keeping it simple is the best way to engage employees in important messages. But what if the information you need to get out there is long, detailed and a little dull? Find out what fellow practitioners had to say in a recent debate on the network. Other issues raised include leadership podcasts and convincing employees to change.Q: What's the best way to shar...See the full content of this document
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