Summary
Focused U.S. government efforts to understand and engage key audiences in order to create, strengthen or preserve conditions favorable for the advancement of national interests and policies through the use of coordinated themes, plans, programs, and products integrated with the actions of all elements of national power. The consequences for the U.S. are significant. * Not having a centralized, coordinated mechanism to develop and push communication objectives and themes leaves subordinate agencies (and audiences) without a message, or in a position of having to improvise * Not identifying and promulgating clear objectives and themes causes agencies to hesitate before engaging in communication fearing negative public/media perceptions * Adversary communications are perceived to be focused and effective in contrast to the apparent struggle the U.S. has to gain and hold the message 'high ground' among global audiences The U.S. government will not solve its communication problems by simply increasing the number of messaging outlets.
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Extract
Taking the Communication High Ground: The Case for a Joint Inter-Agency Task Force for Strategic Communication
[The following are views of the author and not necessarily shared by U.S. Northern Command, North American Aerospace Defense Command, or the Defense Institute of Security Assistance Management.]
. . . The only place we can lose is if the country loses its will, and the determinant of that is what is played in the media. And therefore, the terrorists have media committees, and...See the full content of this document
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