Communication: an evolution not a revolution.
Communication World › Vol. 11 Nbr. 1, January 1994
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Summary
2010 - Where will Communications Be?
The working environment of corporate communicators in the year 2010 shall be radically different from that of 1994. Sophisticated information systems will be in wide use by then, with integrated database and telecommunication technologies becoming an essential part of a communicator's workplace. The changeover to such a set-up, however, shall occur in an evolutionary, rather than a revolutionary manner. One reason for this is that most organizations will be reluctant to make investments in expensive new technologies until their value is commercially proven. And even then, such investments will more likely be taken up only by large organizations, with smaller companies only following suit when these new technologies become absolutely essential to commercial success. Other changes that are likely to be in place by the year 2010 are the widespread acceptance of telecommuting and the granting of flexible working conditions to most practitioners.See the full content of this document
Extract
Communication: an evolution not a revolution.
Who can predict the extent of changes to the working environment by 2010?
My feeling is that we will see continued evolution rather than revolution in the next 16 years; the changes will be dramatic but will vary from place to place. When I started my first business 16 years ago we had one manual t...See the full content of this document
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