Commitment to Excellence Takes Ocs to Next Level
Automatic Merchandiser › Vol. 50 Nbr. 7, July 2008
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Summary
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The aggregate OCS revenue reported in this study includes OCS revenue in the State of the Vending Industry Report, released in August. The OCS revenue reported in the vending report includes OCS sold to accounts that are mainly vending accounts. The vending report does not include OCS business handled by dedicated OCS organizations within vending companies, or in partnership with vending companies.See the full content of this document
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Commitment to Excellence Takes Ocs to Next Level
More growth and more challenges. That describes the state of the OCS industry as it enters its fourth consecutive year of 5-percentage-point revenue growth driven by higher pricing and a continued commitment to product and service quality.
In 2007/2008, OCS sales surpassed the $4 billion mark for the first time. The gain continued to be driven by higher prices, the ongoing expansion of single-cup systems that generate higher sales, and the consumer's willingness to pay for good coffee.The 2008 Automatic Merchandiser State of the Coffee Service Industry Report found that for the fourth consecutive year, the majority of OCS operators raised prices. The 4-year trend is the longest in the industry's history, demonstrating the OCS operator's willingness to charge more in order to provide more. This commitment began in 2004/2005, when average revenue per cup first exceeded the 6-cent mark.The revenue growth indicates that the OCS industry is gaining a bigger share of the overall coffee market, which has posted a 53 ...See the full content of this document
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