Summary
Well, not so much. It turns out that some consumers were willing to pay for mobile content, but not as many as the wireless industry had hoped and not across a very wide range of content categories. For instance, MobiTV claims one million paid subscribers to its wireless TV service. At the same time, the company putting out the upcoming "Fast Lane" free channel has fewer than 5,000 subscribers to its current for-pay entertainment news channel.
Sometime late last year, it became apparent that mobile was not going to correct the sins of the Internet. Early in the wireless tech cycle, publishers salivated over the fact that phone users actually paid for content. Well, not so much. It turns out that some consumers were willing to pay for mobile content, but not as many as the wireless industry had hoped and not across a very wide range of content categories. The hard economic reality of mobile is that as a content platform it hit consumers at the tail end of an explosion in media choices.See the full content of this document
Extract
Commercializing Mobile Content
By the time you read this, Sprint Nextel customers will be getting their first taste of free mobile TV, and thus also tuning in to the real future of wireless content. The young male-oriented "Fast Lane" channel will have on-demand cl...
See the full content of this document
Sponsored links
