Colorado Springs Retail Briefs: August 31, 2007

Colorado Springs Business Journal › September 01, 2007

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Summary

A company founded by local resident Christine Ferguson is reaching out to women who want to feel beautiful and confident in lingerie every day.

"I've always loved lingerie and I use to dabble in selling it as a hobby," Ferguson said. "Once I had a sale where one of my friends said, 'I don't want to buy lingerie because I don't have a boyfriend.' Another said, 'I don't have the body type for it.'"

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Extract

Colorado Springs Retail Briefs: August 31, 2007

Dare To Be Inc., an online lingerie store at daretobeinc.com, offers a list of adjectives that empower women to choose an attitude -- bold, confident...

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