Collaboration and Portals Team Up for Enterprise Workplace

KM WorldVol. 15 Nbr. 6, June 2006

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Summary


Step one is to recognize that collaboration and portal products and services involve mature technologies with extensive track records that are already part of the infrastructure. As a result, explaining what collaboration and portals can do separately for an organization should no longer be the focus. Most organizations have seen sufficient evidence firsthand or in customer case studies to understand the value that collaboration and portal functionality provide in supporting information workers.

Telling customers or prospects that you want to sell them more IT infrastructure is a sure way to lose their attention. So what is a vendor or channel partner or IT evangelist selling those types of infrastructure to do? The key is to focus on upgrading to a unified infrastructure, rather than merely adding to or replacing existing infrastructure. There are three steps to accomplishing that for collaboration and portals. These are: 1. Recognize that collaboration and portal products and services involve mature technologies with extensive track records that are already part of the infrastructure. 2. Realize that collaboration and portal products and services are going to play more supporting and fewer leading roles in the future. 3. Push convergence of collaboration and portal technologies to the limits so that upgrading one of those infrastructure technologies also upgrades the other.

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Collaboration and Portals Team Up for Enterprise Workplace

What is a sure way to lose the attention of customers or prospects? Tell them that you want to sell them more IT infrastructure. That can be very challenging because of the amount and complexity of infrastructure that has already been purchased and deployed over many years. Most organizations that need infrastructure already have it, while the others tend to have the same reasons now as they had in the past for not buying it (with cost ...

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