Summary
Returned home from service as a bomber pilot in World War II, the son of Italian immigrants ran an Italian housewares store on First Avenue and 168th St. Durable goods were his stock in trade; coffee and other commodities he left to neighboring merchants. During a National Restaurant Association trade show in 1997, Tarateta and an Italian friend at a champagne bar spotted business opportunity in the figure of the president of Lavazza U.S.A. "Use your credit card," Tarateta's paisan advised.
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Extract
Coffee's Italian Accent
At Ammirati Inc. in Pelham, it's all about family - and growing the family business from one generation to the next. This Italian-American family works together and plays ball together and even vacations together. And together they have profited from America's Seattle-launched craze for espresso and cappuccino and exotic coffee roasts.
At Ammirati, an importer and distributor primarily of specialty coffees and commercial espresso machines from It...See the full content of this document
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