Homeward bound: cocooning boomers and nesting 20-somethings plump up home-product sales.
Success › Vol. 45 Nbr. 2, February 1998
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Fashionable home furnishings and interior design is growing popular, fueled by higher spending among baby boomers and 20-something consumers desiring to furnish their homes as fashionably as they dress themselves. Savvy entrepreneurs are marketing hypoallergenic pillows, high-end home stereo furniture and luxury textiles.
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Homeward bound: cocooning boomers and nesting 20-somethings plump up home-product sales.
BEST-DRESSED BEDS. When Dianne Morris took over New York City-based Bay Linens in 1989, she noticed that many consumers were "dressing" their beds as fashionably as they dressed themselves.
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