Clarke American's Expert® Callback^Sup Sm^ Service Targets Small Business Owner Satisfaction

Summary

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Clarke American has enhanced its small business solution, the EXPERT Solutions Program, to offer financial institutions options for delivering product and service messages or learning more about account holders. EXPERT CallBack, a new outbound calling capability, follows up and engages small business owners to improve checking account capture rates. Clarke American helps financial institutions target small business owners when they open a checking account. Using a highly automated system, the financial institution can capture a referral and refer the order to Clarke American.

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Clarke American's Expert® Callback^Sup Sm^ Service Targets Small Business Owner Satisfaction

Clarke American has enhanced its small business solution, the EXPERT® Solutions Prog...

See the full content of this document

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