Chinese Cell Phone Brand Unveiled in France

Global FinanceVol. 23 Nbr. 7, July 2009

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Summary


ZTE, the largest wireless equipment maker in China, has gained a major share of the global cell phone market. After conquering markets in Asia and Africa with its low-priced handsets, ZTE is now targeting developed markets in Europe and the Americas by introducing more-sophisticated models. In June ZTE announced the availability of its X760 mobile phone in France through Bouygues Telecom. This is ZTE's first touch-screen handset distributed in France under its own brand. ZTE rang up sales of $6.4 billion in 2008, an increase of more than 27% from 2007.

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Extract


Chinese Cell Phone Brand Unveiled in France

ZTE, the largest wireless equipment maker in China, has gained a major share o...

See the full content of this document

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