Charities hope to rev giving engines of NASCAR fans.

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Charities hope to rev giving engines of NASCAR fans.

With the popularity and exposure of auto racing soaring the past decade, everyone's trying to reach the key demographics within the NASCAR fan base. Auto racing is no stranger to sponsorships, with company logos plastered all over cars, racetracks and no stitch left uncovered on driver's duds. But even nonprofits are starting to get in on the action.

NASCAR (which stands for National Association for Stock Car Auto Racing) begins its season in February and at least thr...

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