WINNING POLITICAL ADS NOW A CEASELESS EFFORT As spending on print messages rises, newspapers treat campaigns as an ad category.

NewsInc › December 07, 1998

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WINNING POLITICAL ADS NOW A CEASELESS EFFORT As spending on print messages rises, newspapers treat campaigns as an ad category.

Newspapers recorded a hefty upturn in campaign advertising spending this political season, while gaining valuable experience in marketing their abilities to political campaigns. The Newspaper Association of America reported political ad spending topped $45 millio...

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