Summary
In the wireless industry, new customers are hard to come by. Unlike some other goods and services sacrificed in a down economy, few consumers are going to give up on wireless completely -- but they may be willing to hang up on a particular provider. Competition, to say the least, is intense -- but strong support from the best customers can improve the odds. That's where the Net Promoter Score comes in -- a measure of the difference between a company's most positive and negative supporters. Sprint, according to Satmetrix, has uniformly underperformed Verizon in its overall product, reliability, ease of doing business, and customer support.
See the full content of this document
Extract
Can You Hear Me Now?
In the wireless industry, new customers are hard to come by. Unlike some other goods and services sacrificed in a down economy, few consumers are going to give up on wireless completely - but...
See the full content of this document
Sponsored links
