Summary
With all due respect to the Young Republicans, the Democrats are the ones appealing to young people these days-Gallup polling shows Obama beating McCain by almost 20 points among 18 to 29 year olds. [...] if done well, it might gain the party some traction with first-time voters and swing voters-the ones who won't slap the name RINO (Republican in Name Only) on any candidate who colors outside the lines.
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Extract
Can This Brand Be Saved?
TWO GUYS IN A VOLKSWAGEN. A FRAYEDYELLOW CHAIR INTHE BACKSEAT, a roadside find. Life is good, you can see it on their faces. "Da da da," goes the music, some indie song you've never heard. "Da da da." Love it? Hate it? Either way, you remember it almost 10 years later.Yet that striking commercial nearly didn't see the light of day. Corporate executroids aren't exactly fans of spots that hover between the inane and the profound. It had one brave booster, though, who green-lighted that commercial and a few others, all dripping coolness, which suddenly supercharged the automaker's image.
In the past few months, political sages have been tossing around the word "rebranding" like confetti at a political convention. "If the GOP brand were dog food, they'd pull us off the shelves," as Rep. Tom Davis (R-Va.) put it bluntly. It's a seductive metaphor-rebranding-because, after all, politics is about making the sale.But let's start with this: We Ve got the terminol...See the full content of this document
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