Summary
Marketing technique of Indiana's public utilities
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Extract
Profiting by selling less.
"Demand-side management" is the key to electric and gas utility marketing these days.
Getting customers to buy into a program of conserving energy is the task today of marketers at Indiana's gas and electric utilities. It's called demand-side management, and the goal of the program is to convert Indiana's energy users to the most efficient possible use of electricity and natural gas. "Our overall theme is a wider and wiser use of electricity," explains Dan Brackemyre, director of sales...See the full content of this document
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