Nonprofit muscle: buoyed by billions of dollars in new funding, NGOs are increasingly on CEO radar screens. Are they new pests or constructive partners?
Chief Executive (U.S.) › Nbr. 2005, March 2005
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Nonprofit muscle: buoyed by billions of dollars in new funding, NGOs are increasingly on CEO radar screens. Are they new pests or constructive partners?
When the world's biggest cement maker, Paris-based Lafarge, wanted advice on how to improve its environmental record, it turned to an unlikely source: WWF International. Lafarge agreed at its own initiative in 2002 and 2003 to set goals and timelines negotiated with WWF, one of the world's strongest environmental watchdog groups, formerly known as the World Wide Fund for Nature. The group now gauges Lafarge's progress on measures such as the amount of waste the company generates, how much it recycles, how much alternative fuel it uses, and how much it cuts back on C[O.sub.2] emissions.
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