Summary
"The biggest benefit that we receive from doing events like this is we operate on a conviction that we're not here just to fix cars, we're here to serve customers," says Rebecca Zanders, vice president of Heritage Auto Repair in Meridian, Idaho, which hosted the pre-football game event. "And so having car care fairs and the way that the National Car Care Council has it set up and the materials that they provide, it really allows the business to convey that message to their community and to their customers that we're here to serve you."
"If you're having a car care event as a monetary thing looking for some quick financial reward, you're doing it wrong," says Ron Zeunen, owner of Advanced Automotive in Wilmington, N.C. "That's not what we're here for. We're here to give back to the community for supporting us for however long we've been in business.""Repair shops will always, whenever we talk to them or they talk about these events, while these events are not intended to be selling events they're goodwill events," he says. "The core of the community car care events are free vehicle check-ups or free vehicle inspections. That's the fun, that's the circus part They can be small or they can be really big with lots of other things going on. It can be as big as you want or as small as you want.""It doesn't take a lot of time, and it doesn't cost a lot of money. It really doesn't" he says.See the full content of this document
Extract
Building Long-Lasting Relationships
When the vehicles lined up last October for a car check event at a high school football game in Idaho, most of the drivers probably were there for the game not the free inspection.
But getting the preventive maintenance message out to people and forming lasting customer relationships is a shop's ultimate goal no matte...See the full content of this document
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