Summary
Local phone service marketing
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Extract
Building a better bundle.
Offering the promise of lower churn and higher profitability, bundles have found their way into mainstream marketing efforts at telcos large and small. In a recent NTCA survey conducted by Pivot Group, a marketing and research group based in Forest Grove, Ore., 79% of the respondents reported that they are offering at least one type of bundle. With such widespread use of bundles, marketers are turning to the question of how to build a better bundle. What should be included? How do you figure out what will work? These are all good questions that can be explored to determine the types of bundles that are taking root in the heartland and whether or not they are giving ...
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